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About Rolly Receipt 

Rolly Receipt is a U.S.-based company specializing in eco-friendly, smokeable receipt paper, primarily serving bakery shops and other businesses. Their mission is to reduce waste by offering sustainable alternatives to traditional receipt paper. In addition, Rolly Receipt provides Smokeable Receipt ATMs, Eco-Friendly ATMs, and Smokeable Receipt Credit Card Processing, helping businesses enhance their sustainability efforts while offering unique, environmentally conscious solutions to customers.

Objectives

The primary objectives for EHIS School Google Ads were:

  • Improve GMB ranking to increase online visibility.
  • Drive more local foot traffic to the store.
  • Build a stronger online presence for the business in local searches.
  • Attract more customer interactions through GMB profile engagement.
  • Enhance overall local SEO to outperform competitors in the area.

Objectives

The primary objectives for EHIS School Google Ads were:

Objectives

The primary objectives for EHIS School Google Ads were:

  • Drive B2B growth by reaching a wider audience through personalized email campaigns
  • Increase brand awareness of Rolly Receipts’ eco-friendly, smokeable receipt paper.
  • Boost conversions by educating businesses on the benefits of sustainable receipt solutions.
  • Expand reach across the U.S. by targeting industry-specific segments with tailored email content.
  • Enhance customer retention with automated, personalized follow-ups and offers.

Challenges

challenges
  • SEO Unfriendly Website
  • The website wasn’t optimized for search engines, leading to poor rankings.
  • Low Traffic & Visibility
  • With minimal traffic, Rolly Receipts’ website was not showing up for key product searches.
  • Poor Ranking for Product Searches
  • The website’s pages did not rank for crucial product-based keywords related to eco-friendly and smokeable receipt paper.

Solutions

Keyword Mapping:

Keyword Mapping: We began with thorough keyword research for every page of the website. Relevant keywords were mapped to each page to ensure proper integration into the content. These keywords focused on product features and the eco-friendly aspect of Rolly Receipts' offerings.

On-Page SEO Optimization:

On-Page SEO Optimization: The website’s on-page elements were optimized to be SEO-friendly. This included adjusting meta tags, titles, H1 tags, and content to improve relevance and readability for both search engines and visitors.

Off-Page SEO:

Off-Page SEO: To build authority and credibility, we implemented an off-page SEO strategy. This involved posting articles on external websites, writing blogs, and securing high-quality backlinks to drive traffic and improve rankings.

Content Strategy:

Content Strategy: To build authority and credibility, we implemented an off-page SEO strategy. This involved posting articles on external websites, writing blogs, and securing high-quality backlinks to drive traffic and improve rankings.

Results

Ranking Success
Ranking Success

  Rolly Receipts achieved a top 1 ranking for many of their product-based keywords, significantly improving visibility.

Increased Traffic
Increased Traffic

The website saw a sharp increase in clicks and impressions, indicating growing interest and visibility.

Ongoing Optimization
Ongoing Optimization

Our continued SEO efforts ensured that rankings were maintained and further optimized for additional keywords.

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